China Import and Export Fair, also known as the Canton Fair, is the window, epitome and symbol of China's opening up and an important platform for international trade cooperation. It plays a key role in advancing the development of China’s foreign trade and the economic and trade exchanges between China and the rest of the world. It is renowned as “China’s No. 1 Fair”.

The onsite exhibition of the 137^th Canton Fair concluded successfully in Guangzhou on May 5. The 137^th Canton Fair continues to operate regularly after its onsite exhibition concluded. The online platform is open for half a year: from March 16 to September 15, 2025. The online platform displays the same sections as those of the onsite exhibition. About 3.7 million products are displayed 24/7. Buyers can watch and experience products up close onsite, and also attend the Fair virtually on the online platform at any time to feel the innovative vitality of “Intelligent Manufacturing in China” from multiple dimensions.

The online platform consists of three main parts: exhibitors and products, matchmaking, and cross-border E-commerce. It is available on PC, H5, and Canton Fair APP. The main features are as follows.

First, comprehensive functions and services. The online platform of Canton Fair offers a variety of functions and services, including exhibitor and products, matchmaking, new collection, and exhibitors on live. It provides support for both online and onsite exhibitions.

Second, precise and professional search. Buyers can filter products based on industry categories, countries and regions, product types, enterprise types, and keywords. The search is professional, precise, and efficient, helping buyers quickly identify exhibitors and products of interest.

Third, convenient matchmaking. Buyers can contact exhibitors through various means such as posting sourcing request, instant messaging, scheduling an appointment, and sending business cards. Or, after buyers add an exhibitor or a product to favorites, exhibitors can start instant messaging for more convenient communication.

Fourth, stable and smooth operation. The online platform is deployed on a public cloud, which offers higher operational efficiency and can quickly respond to changes in user needs. Utilizing industry-leading overseas acceleration technology for public cloud and relying on global network acceleration (CDN) nodes distributed in more than 50 countries and regions, it provides a smoother experience for users.

Fifth, practical and convenient APP. As an extension of the online platform, the Canton Fair APP encompasses a vast amount of exhibits information, and allows quick search for exhibitors' information. Fair Assistant can help buyers plan exhibition routes in advance, thus improving attendance efficiency. Two major functions--Instant Messages and Sourcing Request enable buyers to engage in quick matchmaking with exhibitors. The APP also provides practical functions for buyers such as pre-registration, buyer badge application, points and vouchers, and on-site guidance.

Exhibitors and buyers are welcome to visit the 137^th Canton Fair online platform. (https://www.cantonfair.org.cn/en-US).

The 138^th session is to be held in three phases from October 15 to November 4 in 2025.